Many stores offer highly promoted sales on Black Friday and open very early, such as at midnight, or may even start their sales at some time on Thanksgiving . Black Friday is not an official holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday, such as Columbus Day . Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers.
Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, [2] although news reports, which at that time were inaccurate, [3] have described it as the busiest shopping day of the year for a much longer period of time. [4] Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback .
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